Costco and Zero Motorcycles Partner in Canada

An article from our friends at CMG tipped us off to the fact that Zero Motorcycle has begun promoting its electric motorcycles through several Costco stores in Canada.�Taking a page from Kawasaki’s playbook in working with Costco (which is itself a take on what automobile dealers have been doing with the warehouse brand for years), Zero currently has displays in six Canadian Costco warehouse stores, working as a part of the wholesaler’s�Membership Benefits Program. Like ...

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Robin Appleyard Junya Arai Toshiyuki Arakaki Fernando Aranda